She said the achievement resulted from the board’s expertise and its ‘superstar marketing’ strategy, which allows the company to curate content that meets the customers’ needs.
“Korean, Indian and Filipino series fever has emerged in Thailand due to our many years of experience in content management and distribution,” says Anne Jakrajutatip, CEO of JKN Global Media PLC. “As JKN is a content company with high growth potential, the company was listed on the Stock Exchange of Thailand on November 12 last year to allow more institutional and retail investors to invest in the company’s share and witness the company’s growth together,” she added.
To promote JKN as a content and commerce company to maintain sustainable growth, she said the company had launched health and beauty products such as C-TRIA, Olig Fiber, V-Allin, Hair Now and Instinct by Anne JKN.
“To achieve a quantum leap in sales, we use ‘superstar marketing’ strategy by hiring celebrities to be presenters of our products,” she said.
“In addition, Herbal Drinks under Cupid brand, such as Dragon X and Tiger X, are expected to be launched within this month.”
She added that more than ten dietary supplements and drinks with hemp extract are currently under development with DOD Biotech.
“We are seeking more partners to develop products with hemp extract in a bid to meet customers’ needs,” she added.
She said JKN had acquired DN Broadcast’s NEW18 digital TV channel, whose name will be changed to JKN18 to expand its customer base and boost its commerce business’s growth in line with the new normal.
“With quality product innovation, JKN18 channel, and superstar marketing strategy, we have confidence that our commerce business will enable the company to achieve our ambitious sales growth,” she added.
JKN’s chief financial officer Teeraphat Petporee said the company had invested THB1.1 billion to acquire DN Broadcast’s NEW18 digital TV channel.
“After the acquisition, JKN will use its knowledge and experience in the content business to enhance the entertainment and news content production to boost the channel’s rating to become one of the country’s top ten channels,” he said.
He added that JKN is currently restructuring the organization to boost sales and gross profit margin for the long term.
“The company aims to generate over THB5 billion revenue within three years. The company’s revenue this year is expected to hit THB2.5 billion, of which THB2 billion will be from content business and THB500 million from commerce business,” Teeraphat Petporee added.